I’m Jasmin Pettaway and I'm an Emmy Winning journalist and content producer.

I created this space to be an authentic and realistic way to approach the modern lifestyle movement. I believe that every woman is entitled to--and should have access to--the knowledge, practices, and resources that help her live a happy and fulfilled life.

My aim is that this space contains intentional and purpose driven content, where nothing is too taboo or serious, and likewise where frivolity and silliness are found and celebrated. There's no shortage of content out there these days, but there is a shortage in authentic and intentional spaces, where women can go, and soak up content that's inspired by them and intended for them. That's where we come in. The namesake of this brand is about shifting your perspective in the wake of something traumatizing or unsavory happening in your life.

The willingness and ability to reshape the way you think about the negative, and actively mobilizing against it… well that’s Lemon-Love.

So, I hope here you feel seen, heard, supported, and welcomed.

Authentically yours,

JP